Pasture.io is a B2B SaaS tech startup, that uses a combination of satellite imagery and machine learning (ML) algorithms, to help dairy farmers maximize their pasture yields and profits.
In the first few months, organic traffic and SERP rankings were steadily on the rise. Yet, we weren’t converting enough visitors into subscribers. So, I designed and wrote this downloadable e-book, to boost our conversions.
On further research, I discovered that it was hard to find good content, that can help dairy farmers maximize their pasture yields and profits. On one hand, you had hard-to-digest scientific papers. And on the other, you had biased opinions.
This downloadable e-book married the scientific facts into a compelling narrative. And in turn, straightaway tripled our inbound leads.